July 29, 2020

Boring eCommerce basics can rescue ailing retailers

In tough times retailers and brands look at how to adjust to survive and later thrive. Many would like to […]
June 4, 2020

How we’ll fix the mess of digital display advertising: part two

It is becoming clear that the fourth era of digital marketing that will emerge after the pandemic is going to […]
June 3, 2020

Enough is enough, it’s time to fix the mess of display advertising and here’s how: part one

Independent online display is not having a good year. I realise how ridiculous that statement is given the global pandemic,  […]
May 14, 2020

Should advertisers be looking to Amazon during the pandemic?

James Turnbull joins Rob Webster, co-founder of Canton Marketing Solutions to examine how brands should look to Amazon to further […]
May 12, 2020

What We Can Learn From the Slow Pandemic Recovery in Europe

It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing […]
May 7, 2020

Is Fifty.io a future giant?

Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape […]
April 20, 2020

TikTok Comes of Age

It is no secret that TikTok has made huge strides over the past year, passing over 1bn MAUs, however through […]
March 18, 2020

Why I am so excited about InfoSum

My company Canton has been engaging with InfoSum software for about a year now. In that time, I have seen […]
February 3, 2020

It’s time for marketers to rebuild adtech

Digital ad technology is now around 25 years old with ‘Digital Marketing’ really starting as a concept in about 1995. […]
November 8, 2019

Advertisers emerge as buyers for ad tech

With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging […]
September 17, 2019

The Latest from the ICO on GDPR in Digital Advertising

It was a pleasure to be a part of the Zero to Rezonence event this morning with the ICO’s Simon […]
September 9, 2019

‘Viewability is the Starting Point’: Asics Tests Attention Metrics for Ads

Asics is drawing a line in the sand. Expectations of viewability metrics are evolving at the sportswear brand, where ads […]