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Attribution Playbook for Marketing Teams
A guide to Attribution for Marketers: what the various models are available, what's changing about them, and how to best use them in the future.
Get the full document where we go through:
How Advertisers of different sizes will adapt and thrive
How Media Mix Modelling is being transformed
How MTA will work in a ID constrained world
How conversion tracking of multiple Walled Gardens will be a tracking bedrock
How to put together a modern measurement framework
And much much more...
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