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Attribution Playbook for Marketing Teams

A guide to Attribution for Marketers: what the various models are available, what's changing about them, and how to best use them in the future.

Get the full document where we go through:
  • How Advertisers of different sizes will adapt and thrive
  • How Media Mix Modelling is being transformed
  • How MTA will work in a ID constrained world
  • How conversion tracking of multiple Walled Gardens will be a tracking bedrock
  • How to put together a modern measurement framework
  • And much much more...

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