November 8, 2019

Advertisers emerge as buyers for ad tech

With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging […]
September 9, 2019

‘Viewability is the Starting Point’: Asics Tests Attention Metrics for Ads

Asics is drawing a line in the sand. Expectations of viewability metrics are evolving at the sportswear brand, where ads […]
August 16, 2019

A Year In: How Agencies Have Adapted to a World Without Google’s DoubleClick ID

Adapting to Google’s removal of DoubleClick IDs, which advertisers relied on for cross-device attribution strategies, hasn’t been easy for media […]
July 18, 2019

Canton Marketing Solutions Appoints James Briscoe as New Chairman

Omnichannel consultancy, Canton Marketing Solutions, has announced that James Briscoe will join as its new Chairman.