March 1, 2021

Life as a Trader at Canton

Often in marketing when you start your career people tell you to specialise in one area of our industry, become […]
January 26, 2021

CDPs are vital and come in many different flavours. There is a path for everyone!

What started a few years ago and became a rush in 2020 has reached even bigger heights in 2021 with […]
January 20, 2021

The Future of Online Marketing

2020 was certainly a year of dramatic change and this has been marked in a number of ways. For example, […]
January 5, 2021

The History of Online Marketing

Digital advertising is 25 years old and developed in the mid-’90s; this was the year of dial-up and very slow […]
July 29, 2020

Boring eCommerce basics can rescue ailing retailers

In tough times retailers and brands look at how to adjust to survive and later thrive. Many would like to […]
June 4, 2020

How we’ll fix the mess of digital display advertising: part two

It is becoming clear that the fourth era of digital marketing that will emerge after the pandemic is going to […]
June 3, 2020

Enough is enough, it’s time to fix the mess of display advertising and here’s how: part one

Independent online display is not having a good year. I realise how ridiculous that statement is given the global pandemic, however, […]
May 14, 2020

Should advertisers be looking to Amazon during the pandemic?

James Turnbull joins Rob Webster, co-founder of Canton Marketing Solutions to examine how brands should look to Amazon to further […]
May 12, 2020

What We Can Learn From the Slow Pandemic Recovery in Europe

It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing […]
May 7, 2020

Is Fifty.io a future giant?

Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape […]
March 18, 2020

Why I am so excited about InfoSum

My company Canton has been engaging with InfoSum software for about a year now. In that time, I have seen […]
February 3, 2020

It’s time for marketers to rebuild adtech

Digital ad technology is now around 25 years old with ‘Digital Marketing’ really starting as a concept in about 1995. […]