June 4, 2020

How we’ll fix the mess of digital display advertising: part two

It is becoming clear that the fourth era of digital marketing that will emerge after the pandemic is going to […]
June 3, 2020

Enough is enough, it’s time to fix the mess of display advertising and here’s how: part one

Independent online display is not having a good year. I realise how ridiculous that statement is given the global pandemic,  […]
May 14, 2020

Should advertisers be looking to Amazon during the pandemic?

James Turnbull joins Rob Webster, co-founder of Canton Marketing Solutions to examine how brands should look to Amazon to further […]
May 12, 2020

What We Can Learn From the Slow Pandemic Recovery in Europe

It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing […]
May 7, 2020

Is Fifty.io a future giant?

Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape […]
March 18, 2020

Why I am so excited about InfoSum

My company Canton has been engaging with InfoSum software for about a year now. In that time, I have seen […]
February 3, 2020

It’s time for marketers to rebuild adtech

Digital ad technology is now around 25 years old with ‘Digital Marketing’ really starting as a concept in about 1995. […]
September 17, 2019

The Latest from the ICO on GDPR in Digital Advertising

It was a pleasure to be a part of the Zero to Rezonence event this morning with the ICO’s Simon […]
September 4, 2019

Digital Advertising is Changing: Advertisers Need to Seek a Different Partner

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over […]
August 28, 2019

NDA Viewpoints: Why Media Planning Needs Programmatic Expertise

As has been widely discussed, over half of all media bought now is digital or online media. Now not everyone […]
July 18, 2019

Let’s Fight for the Future of Quality Publishers – for Advertisers, Consumers and for Democracy

It has been widely discussed that GAFA (Google, Amazon, Apple, Facebook) takes an ever-larger share of overall advertising revenue. This […]
July 10, 2019

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with […]