September 17, 2019

The Latest from the ICO on GDPR in Digital Advertising

It was a pleasure to be a part of the Zero to Rezonence event this morning with the ICO’s Simon […]
September 4, 2019

Digital Advertising is Changing: Advertisers Need to Seek a Different Partner

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over […]
August 28, 2019

NDA Viewpoints: Why Media Planning Needs Programmatic Expertise

As has been widely discussed, over half of all media bought now is digital or online media. Now not everyone […]
July 18, 2019

Let’s Fight for the Future of Quality Publishers – for Advertisers, Consumers and for Democracy

It has been widely discussed that GAFA (Google, Amazon, Apple, Facebook) takes an ever-larger share of overall advertising revenue. This […]
July 10, 2019

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with […]
April 8, 2019

A Look at Who Is and Isn’t Ready for the End of the Programmatic ID Era

With Google considering following Apple in blocking third-party cookie targeting in its Chrome browser, digital marketing seems on the verge […]