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The Identity Playbook for Marketing and Tech Teams

An introduction to how CDPs work and their potential value to your digital marketing

  • Why Customer Identity is now strategically crucial for any business
  • How a CDP works and where it fits within your tech-stack
  • Advice for what to consider when evaluating CDP capabilities such as customer management, media channels and scalability
  • Key elements to simplify CDP onboarding and data accessability
  • The Top 5 use cases for adopting a CDP

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