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The Identity Playbook for Marketing and Tech Teams
An introduction to how CDPs work and their potential value to your digital marketing
Why Customer Identity is now strategically crucial for any business
How a CDP works and where it fits within your tech-stack
Advice for what to consider when evaluating CDP capabilities such as customer management, media channels and scalability
Key elements to simplify CDP onboarding and data accessability
The Top 5 use cases for adopting a CDP
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