January 26, 2021
CDP Canton Marketing Solutions

CDPs are vital and come in many different flavours. There is a path for everyone!

What started a few years ago and became a rush in 2020 has reached even bigger heights in 2021 with […]
January 20, 2021
The Future of Online Marketing Canton Marketing Solutions

The Future of Online Marketing

2020 was certainly a year of dramatic change and this has been marked in a number of ways. For example, […]
January 5, 2021
Online Marketing 1 Canton Marketing Solutions

The History of Online Marketing

Digital advertising is 25 years old and developed in the mid-’90s; this was the year of dial-up and very slow […]
July 29, 2020
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Boring eCommerce basics can rescue ailing retailers

In tough times retailers and brands look at how to adjust to survive and later thrive. Many would like to […]
June 4, 2020
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How we’ll fix the mess of digital display advertising: part two

It is becoming clear that the fourth era of digital marketing that will emerge after the pandemic is going to […]
June 3, 2020
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Enough is enough, it’s time to fix the mess of display advertising and here’s how: part one

Independent online display is not having a good year. I realise how ridiculous that statement is given the global pandemic, however, […]
May 14, 2020
Why Media Planning Needs Programmatic Canton Marketing Solutions

Should advertisers be looking to Amazon during the pandemic?

James Turnbull joins Rob Webster, co-founder of Canton Marketing Solutions to examine how brands should look to Amazon to further […]
May 12, 2020
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What We Can Learn From the Slow Pandemic Recovery in Europe

It is probably unsurprising to say so, but the marketing industry in Europe has been rocked by the pandemic causing […]
May 7, 2020
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Is Fifty.io a future giant?

Over my 20-year career I have been very fortunate to be involved in pioneering projects that have come to shape […]
April 20, 2020
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TikTok Comes of Age

It is no secret that TikTok has made huge strides over the past year, passing over 1bn MAUs, however through […]
March 18, 2020
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Why I am so excited about InfoSum

My company Canton has been engaging with InfoSum software for about a year now. In that time, I have seen […]
February 3, 2020
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It’s time for marketers to rebuild adtech

Digital ad technology is now around 25 years old with ‘Digital Marketing’ really starting as a concept in about 1995. […]