March 18, 2020

Why I am so excited about InfoSum

My company Canton has been engaging with InfoSum software for about a year now. In that time, I have seen […]
February 3, 2020

It’s time for marketers to rebuild adtech

Digital ad technology is now around 25 years old with ‘Digital Marketing’ really starting as a concept in about 1995. […]
November 8, 2019

Advertisers emerge as buyers for ad tech

With venture capital money for ad tech and marketing technology businesses scarce and strategic buyers also hard to find, marketers are emerging […]
September 17, 2019

The Latest from the ICO on GDPR in Digital Advertising

It was a pleasure to be a part of the Zero to Rezonence event this morning with the ICO’s Simon […]
September 9, 2019

‘Viewability is the Starting Point’: Asics Tests Attention Metrics for Ads

Asics is drawing a line in the sand. Expectations of viewability metrics are evolving at the sportswear brand, where ads […]
September 4, 2019

Digital Advertising is Changing: Advertisers Need to Seek a Different Partner

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over […]
August 28, 2019

NDA Viewpoints: Why Media Planning Needs Programmatic Expertise

As has been widely discussed, over half of all media bought now is digital or online media. Now not everyone […]
August 16, 2019

A Year In: How Agencies Have Adapted to a World Without Google’s DoubleClick ID

Adapting to Google’s removal of DoubleClick IDs, which advertisers relied on for cross-device attribution strategies, hasn’t been easy for media […]
July 30, 2019

How DTC Brands Are Ripping Up the Rule Book

In a landscape dominated by a handful of seemingly invincible ecommerce giants, the meteoric success of a handful of direct-to-consumer […]
July 18, 2019

Let’s Fight for the Future of Quality Publishers – for Advertisers, Consumers and for Democracy

It has been widely discussed that GAFA (Google, Amazon, Apple, Facebook) takes an ever-larger share of overall advertising revenue. This […]
July 18, 2019

Canton Marketing Solutions Appoints James Briscoe as New Chairman

Omnichannel consultancy, Canton Marketing Solutions, has announced that James Briscoe will join as its new Chairman.
July 10, 2019

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

A recent IAB Europe report sparked interest by stating that 86% of programmatic active brands have an in-house capability, with […]