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The Maturity Playbook for Marketing and Tech Teams
An introduction to the Canton Sophistication Index and its value to your digital marketing
Why digital marketers need to be progressive and grow brand maturity
Advice on how to grow your marketing maturity as a business and the value in doing so
The key challenges and measurement competencies for each marketing team
3 Steps to building incremental revenue
How the Sophistication Index overcomes challenges and delivers incrementality
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