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The Maturity Playbook for Marketing and Tech Teams

An introduction to the Canton Sophistication Index and its value to your digital marketing

  • Why digital marketers need to be progressive and grow brand maturity
  • Advice on how to grow your marketing maturity as a business and the value in doing so
  • The key challenges and measurement competencies for each marketing team
  • 3 Steps to building incremental revenue
  • How the Sophistication Index overcomes challenges and delivers incrementality

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